Since its inception in 1916 by King Krishna Raja Wadiyar IV, Mysore Sandal Soap has been synonymous with purity, tradition, and luxury. Over a century later, it continues to hold a special place in the hearts of Indians, embodying the essence of Karnataka's rich heritage.
Initially established to manufacture sandalwood oil for European export, Mysore Sandal Soap found its humble beginnings in the visionary efforts of King Krishna Raja Wadiyar IV and Dewan Visvesvaraya.
With the onset of World War I, the focus shifted to creating sandalwood-infused soap, because it became impossible to export sandalwood oil. This decision laid the foundation for its enduring legacy.
In 1980, the Government of Karnataka took over Mysore Sandal Soap, recognizing its cultural significance and economic potential. Under the banner of Karnataka Soaps And Detergents Limited, the soap company flourished, merging with sandalwood oil factories and solidifying its reputation as a purveyor of premium-quality soap crafted from 100% pure sandalwood oil.
Karlapuri Shastri's pioneering efforts in soap design revolutionised the industry, giving rise to the iconic oval bar shape that distinguishes Mysore Sandal Soap. Each bar, packaged in an ornate cardboard box adorned with the emblem of Sharabha, embodies the state's rich cultural heritage and symbolizes wisdom and valor.
In 2006, Mysore Sandal Soap received the prestigious Geographical Indication (GI) tag, cementing its status as the world's most natural soap. With a diverse product range that includes sandalwood powder, baby powder, and innovative soap variants, the company continues to captivate consumers worldwide.
Despite challenges in sandalwood availability, Karnataka Soaps and Detergents Limited remains committed to sustainable practices, running a Sandalwood Plantation program in collaboration with farmers and the Forest Department. For every tree harvested, a new sapling is planted, ensuring the preservation of this precious resource for future generations.
Exclusive Design
The main reason for this is Karlapuri Shastri, popularly known as 'Soppu Shastri'. He went to England and learned all the techniques of soap making and implemented it here. Shastri was instrumental in designing the oval bar of soap apart from the usual soap patterns.
Just like a piece of jewellery is served in a well-designed, attractive box, Mysore Sandal soap is also sold in a cardboard box with flowers and specific chosen colours. At the center of the soap box is the emblem of Sharabha, an ancient creature with the body of a lion and the head of an elephant. It symbolises the rich heritage of the state. Each soap box also carries the slogan 'Srikantha Thavarininda' printed on it.
Beyond its domestic acclaim, Mysore Sandal Soap has become a beloved souvenir for tourists visiting India, reflecting its universal allure and timeless appeal. With an annual turnover exceeding Rs 500 crore, the company's growth trajectory reflects its enduring legacy and unwavering commitment to quality.
As Mysore Sandal Soap continues to thrive, it serves as a testament to Karnataka's rich cultural heritage and entrepreneurial spirit. With its fragrant legacy spanning generations, it remains a symbol of purity, tradition, and timeless elegance.
Mysore Sandal is one of the most popular products manufactured by a government company in India. In 2009, Karnataka Soaps and Detergents Limited (KSL) ventured into Mysore Sandal Powder and Mysore Sandal Baby Powder.
In 2012, a 150-gram soap made with 3% sandalwood oil was sold as 'Millennium'. It went on sale for upto $720. Since 2017, Mysore Sandal Soap has been available in rose milk cream, orange and other flavours. Each of them are made in a traditional way. It has an annual turnover of more than Rs 500 crore. The company is growing at an average rate of 7.22% every year.
As Mysore Sandal Soap continues to thrive, it serves as a testament to Karnataka's rich cultural heritage and entrepreneurial spirit. With its fragrant legacy spanning generations, it remains a symbol of purity, tradition, and timeless elegance.