In a power-packed event in Bengaluru on Friday, which brought together over 100 of South India’s top media houses, advertising giants, and marketing agencies, Vikatan made a commanding statement at the e4m IMA South Awards 2025, clinching Gold for Vikatan Play and Silver for My Vikatan.
Vikatan Play won Gold under the Brand Extension category, while My Vikatan secured Silver in the Customer Relationship Marketing category, highlighting the brand’s strength in both product innovation and audience engagement.
Launched just seven months ago, Vikatan Play – the audio OTT platform within the Vikatan App – has already crossed the one-million-listener mark, delivering exceptional engagement and emerging as a premium space for advertisers to reach quality audiences. The platform hosts hundreds of audiobooks, including popular titles such as Velpari, Neerathikaaram, Vettai Naigal, Kaala Pani, Iraiyuthir Kaadu and many more, offering listeners a rich and diverse library across genres.
My Vikatan, the pioneering user-generated content platform, began with a simple mission: to turn readers into writers. Today, it stands as one of the region’s most vibrant creative communities, with over 10,000 published articles across literature, travel, and blogs, and more than 200 readers transformed into published authors.
This double win in a fiercely contested field reinforces Vikatan’s leadership in digital innovation and its commitment to building platforms that empower, entertain, and engage audiences across formats.