![People gathered in front of the hotel](http://media.assettype.com/vikatan%2F2024-02%2Fe95a624c-1089-4174-8b3c-cac400929f84%2Ftrafic_jam.jpg?rect=0%2C0%2C1280%2C720&w=480&auto=format%2Ccompress&fit=max)
In an unforeseen turn of events, a local biryani shop, R Rahman Dindigul Biryani, near Kulithalai Kadambarkovil in Karur district, faced a traffic nightmare as its unique coin exchange offer led to massive crowds and disrupted the Old Trichy-Karur National Highway.
The biryani shop announced a three-day food festival, enticing customers to exchange old 1, 2, 5, and 10 paise coins for a serving of free chicken biryani. The offer, intended to attract patrons, quickly turned into chaos as eager biryani enthusiasts flocked to the establishment.
The surge in crowds caused a major traffic jam, hindering motorists on the national highway. Concerned citizens reported the congestion to the Kulithalai police station. In response, the police discovered that the shop had failed to obtain proper permissions and implement adequate security measures for the promotion.
Taking swift action, the police temporarily shut down the biryani shop, dispersing the gathered crowds and putting an end to the chaotic scenes. Biryani lovers, who had been waiting since 9 am to exchange their old coins, expressed disappointment over the mismanagement of the coin-for-biryani offer.
This incident serves as a reminder of the unexpected consequences that can arise from seemingly innocuous promotional events, with the biryani shop now facing repercussions for the unanticipated traffic disruption.