Exciting news for fans of Tamil superstar Thalapathy Vijay! The famous movie Ghilli, which was a big hit in Tamil commercial cinema, is going to be re-released after 20 years.
The special day is set for April, the same day it first premiered in 2004. While it's not officially confirmed yet, fans can look forward to this nostalgic event.
Lately, many old Tamil movies are making a comeback, and fans are loving the nostalgia.
Films like Dhanush's '3', 'Mayakkam Enna', Rajini's 'Baba', 'Muthu', and 'Alavanthan' got positive reactions. With 'Varanam Aayiram' and 'Vallavan' are also joining the trend, people are now excited about Vijay's 'Gilli' re- release.
Re-releasing old movies is not something new. According to Revanth, who owns Rohini Cinemas said , in the past, they used to bring back movies of famous actors either on their birthdays or when there were fewer new releases.
This idea has become more popular lately, creating a successful market for re-released films.
Certain movies, now considered 'cult classics,' may not have received a warm welcome during their initial release. Films like 'Baba', 'Puthuppettai', and 'Aayirathil Oruvan' fall into this category.
The audience's taste has evolved over time, prompting the re-releases of these films, which are now celebrated by enthusiasts. The appeal of experiencing these movies in a theater setting remains strong, despite being available through other platforms.
The recent re-releases of '3' and 'Mayakam Enna' have proven to be successful, with audiences flocking to theaters. The lack of new blockbuster hits in recent times has further fuelled the success of these re-releases.
The timing of re-releases is crucial, and planning them during periods without significant new releases has proven beneficial for theaters.
The delay in the release of movies like 'Captain Miller' to avoid clashes with major releases exemplifies the industry's strategy.Producers are now thinking about bringing back popular films when there are fewer new releases.
Fans are eagerly waiting for the re-release of 'Ghilli,' hoping it will be as successful as '3' and 'Baba' at the box office.
Tirupur Subramaniam, a prominent distributor, emphasizes the role of ticket pricing in the success of re-releases. Lower ticket prices attract more viewers, ensuring profitability for both theaters and distributors. The sharing model, often favoring theaters with a 60 percent share, reflects the collaborative nature of the industry.
Ghilli holds a special place in Thalapathy Vijay's filmography, marking a significant turning point in his career. Directed by Dharani, the movie was a huge hit when it first came out.
Its lasting popularity has built a strong fan following over the years, making fans super excited about its re-release.
The film's compelling narrative, Vijay's charismatic performance, and the captivating screenplay played pivotal roles in its tremendous success. Ghilli's impact in elevating Vijay's stature as a leading star in the Tamil film industry cannot be overstated.
A remake of the Telugu blockbuster Okkadu, featuring Mahesh Babu, Ghilli saw director Dharani infusing structural changes, adding an edgier and more thrilling dimension to the Tamil remake.
Apart from Vijay, Ghilli featured Trisha as the female lead. Prakash Raj's portrayal of Muthupandi, the antagonist, stands as one of the best villainous roles in Tamil cinema, solidifying his position in the industry.
