In a recent diplomatic upheaval, the Maldives Association of Tourism Industry (MATI) strongly condemns derogatory remarks made by three now-suspended Maldivian ministers against Prime Minister Narendra Modi and India. The controversy ignited when PM Modi's promotional posts on Lakshadweep drew criticism from Maldivian users, escalating into a social media war.
The MATI, in a press release, expressed India's crucial role as a top ally and the foremost responder in times of crisis for the Maldives. The association highlighted India's significant contribution to the Maldives' tourism industry, acknowledging the diplomatic and economic importance of maintaining strong ties.
Data from the Maldives' tourism ministry reveals that in 2023, Indian residents constituted 11.2% of total tourist arrivals, emphasizing India's substantial impact on the nation's tourism sector.
Aviation consultancy CAPA India underscores the intersection of tourism with geopolitical and economic affairs, especially when a destination relies heavily on key source markets.
Following the social media war, Maldivian MPs Zahid Rameez and Minister Shiuna made derogatory comments about PM Modi, leading to their immediate suspension. Dr. Subhash Goyal, chairman of the Aviation and Tourism Committee, calls for a halt in promoting tourism to the Maldives, supported by EaseMyTrip suspending all flight bookings to the destination.
The Maldivian envoy to India was summoned by the external affairs ministry, expressing strong concerns over the disparaging social media posts. Meanwhile, Indian celebrities advocate exploring domestic tourist destinations over the Maldives.
The controversy precedes President Mohamed Muizzu's week-long visit to China, signaling a shift in diplomatic alignment since taking office a month ago. His earlier call for the removal of Indian military personnel adds to the complex diplomatic landscape.
As tensions persist, the global community watches closely, emphasizing the intricate balance between geopolitics and the tourism industry in the Maldives. The situation remains dynamic, with diplomatic repercussions and economic considerations at stake.